The 25 SERIOUS Mistakes That Destroys Websites, blogs and online store.

The 25 SERIOUS Mistakes That Destroys Websites,  blogs and online store. 

Hi friend! Avoid these errors and you will always have views in your online business, with the arrival of the coronavirus pandemic (covid-19) online stores and blogs have multiplied, but many fall into these errors and lose visibility and customers, since Google does not like it and may penalize your page.

In this post I'm going to list a list of common and not-so-common mistakes that kill your Seo positioning on Google ... I'm going to assume that you don't know what Seo (Search Engine Optimization) is. It is the set of actions and features that allow web pages to have a certain position in Google when doing a search.

Example: In Google the search "Accessories store" is searched more than 1 million times a month, imagine how many visits the first 10 pages will have. 

All the results that you see are listed by your Seo, that is why Seo is the one that determines how high or low you are going to be each time something is searched for on Google.

Avoid these mistakes and you will improve your ranking in search engines like Google. 

1. Duplicate content! 

Duplicate content is divided into two parts, internal and external duplicate. 

The internal duplicate content: This is when you have multiple repeated posts within your blog or website.

The external duplicate content: This is when you copy and paste other people's content.

Google uses the "Panda" algorithm to penalize all the pages that carry out these practices.

What is a penalty? 

It is a punishment imposed by Google for incurring in some bad practice with your blog or website, an example may be copying content from others, that is a crime and Google is going to penalize you.

2. Toxic inbound links!

The Google algorithm named "Penguin" searches and penalizes all those web pages or blogs that have inbound links to pages penalized by Google, be very careful with the web pages or blogs with which your blog is linked, since it can damage your position in the search engines.

3. Thin Content!

Avoid writing too little in your posts or pages, little content in your blog posts will not rank on Google, If it shows a wide content in your blog post and you manage to keep your reader entertained, that tells Google that your content is of quality and will position you better in search results, remember that Google values ​​quality content and reader experience when reading your blog posts.

I will always recommend you to write content with more than 300 words!

4. Lack of important labels(title, h1, h2...)

The language on the Internet is encoded in the popular HTML language, within this language there are tags that are more important than others for search engines like Google or Yahoo.

The two most important labels that should never be missing in each of your publications are:

Title: It is the tag that tells Google the main title of that publication, you must put a title for each publication on your blog, not just one at a general level. In that title the keyword yes or yes must be. It is the most relevant SEO tag. It is written like this: <title> </title>. By the way, all CMS such as blogspot or WordPress should default to title what you write inside the title box above all.

H1: It is the most relevant heading tag, in a page or post you can have h1, h2, h3, etc., and the one that should never be missing is h1, since it is the next one in relevance after the <title> </title>. As in the case of the title, the main title that you write in the box above should be put in h1 as well.

Tags help Google understand your content and give relevance to what you put inside these tags, in addition to giving your texts a much more hierarchical and scannable visual aspect.

5. keyword over-optimization(keyword Stuffing)

By typing repetitively and repeatedly in your texts, the keyword will not rank better in search engines like Google, that's a myth. To write good SEO text that ranks well on search engines, you don't have to put your keyword over and over again. Those moments when it was believed that if you typed a keyword many times, when someone searched for it on Google, we would come out first in the search results, that was left behind, now what matters is whether what you type is of quality or not.

6. Wrong keywords!

A very common mistake is to focus on the keywords that you shouldn't. If your positioning objective is wrong keywords, everything you do in the SEO of your website is going to fall on deaf ears, that is, you are going to invest time and resources to not obtain much real benefit.

Avoid generic and highly competitive keywords, as ranking in search results will be very difficult for you if your blog is starting.

7. URLs indexed by mistake

Not all the URLs of a blog or web page have to be appearing in Google, that is, you do not have to index everything. The pages of the site that have little content or that are irrelevant, or that do not focus on any keyword since what they offer are not intended to be searched, you should not index them in Google. Neither those that have plagiarized content from other websites or coinciding with other internal URLs.

8. URLs not indexed by mistake!

Contrary to the above, this error consists of not having the relevant and important pages indexed to position itself, due to the authority of your page, for the quality of its content or because they are important pages such as the home page and other main pages of the blog or web pages.

9. Don't optimize CTR!

A typical error that has an easy solution, it is only a matter of dedicating time and attention. CTR stands for Click Through Rate, or what is the same, the ratio of clicks per impressions of your search results in Google (SERPs).

Today CTR is one of the most decisive SEO factors.

10. Slow Load!

If your page or blog loads slowly when a visitor enters it, it will damage SEO positionin, If something Google studies, it is the speed with which the page loads when someone clicks.

Try not to fill your blog with images and accessories, or things that do not add value.

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11. Non-optimized URLs

The Google search engine likes not-so-long and very specific URLs.

Example:

🖓 yourdomain.com/The-25-SERIOUS-Mistakes-That-Destroys-Websites-blogs-and-online-store.

🖒 yourdomain.com/the-25-mistakes-seo.

12. Not adapt well to responsive

Nowadays visits come from different devices and your blog or website requires that the templates you use be 100% "responsive".

13. Do not set preferred domain!

This is something that should not happen under any circumstances and in fact not much happens, but sometimes it happens in some not very good hostings or when the technicians of your website have done bad domain management. This can be quite damaging to your SEO.

If you have your website in the www version and you also have it in the version without www., You would be showing the same content absolutely the same in two different URLs, which would be duplicate content (read number #1 about duplicate content).

14. Not having https!

The secure version of the URL (SSL) is something that you should have already working on your blog, not only because Google recommends it, but also to prevent users from leaving when checking that your site is not safe, which could reduce your time means of staying and increasing the bounce rate.

15. Inbound links with the same anchor text!

Google is improving its penguin algorithm and it is this one that will penalize you if it detects artificial links to your blog, when we mention other bloggers within our blog, naturally what we do is just put their name and the link to their blog and this Google knows.

16. Little internal binding!

Internal linking is an important factor in optimizing the SEO of your blog. Therefore, not optimizing the internal link can harm your search engine rankings.

The internal liaison is the one in charge of the transfer of authority.

17. Do not optimize the user experience!

The user experience, that is, the way in which users interact with your website, is a very important detail that you can not forget, the user experience is the usability of the site, the readability, the ease of carrying out actions in the website, easy understanding of the entire conversion process, etc.

18. Multiple URLs for the same search or keyword attempt!

I explain it more simply with an example: you have an entry that competes for the keyword «Guide to learn Marketing Online» and you create a new one that works the same keyword, or even a different one but that responds to the same search intention, such as for example: «Manual for learning Online Marketing».

If you do this, Google does not know very well which is the URL of your site that has the maximum relevance for this search intention, so that you lose competitiveness for that query and perhaps you will not be able to position any of them in Google.

19. Not having Sitemaps on your website!

The Sitemaps file helps crawling and indexing the web page in search engines. It is therefore an important file to optimize your SEO positioning and not having it is not recommended.

20. You should fix 404 errors!

404 errors are all those URLs within your site that are not found. Why? Maybe because the URL has been changed, the page has been deleted or because someone has linked you wrong.

21. Broken outgoing links!

Broken Links are outgoing links from your site to other websites that do not work or that have deleted the content or changed the URL. Having too many of these can be a problem.

The reason: Google crawls the links on your website and it loses crawling time. Forcing the search engine to spend Crawl Budget resources going through all these useless links makes no sense and could cause Google to not track or cost some of your URLs to index.

22. Use social tags! 

Social networks give authority to your site, since most of your followers know you and also interact with your content, try to keep your audience active, stimulate your audience with calls to action, bring more followers to have mad visits will have on your site.

23. Cloaking techniques!

Cloaking is an ancient blackhat technique that consists of trying to deceive the search engine and the user, showing one content to the user and another very different to the bots that track our urls. If you do this type of technique, Google is likely to penalize you, so it is better not to cheat, especially if you are not a very experienced SEO.

24. Content of no value!

Write quality content, investigate, study and teach.

If people enter your blog and leave speeding consider why?

25. Not having a medium and long-term strategy!

If you want your website to attract a lot of traffic and be relevant to users, work for it in an organized way and dedicating all the time and resources that are necessary.